2009 Retail Beef Backer® Award Winners

The 2009 Retail Beef Backer Award winners included Sendik’s Food Markets, Southern Family Markets, Harris Teeter Supermarkets and Supervalu, Inc.. Read below to learn more about the 2009 winners.

Jason Resner and Kip Gruell, SuperValu

Innovator of the Year, SUPERVALU

SUPERVALU was recognized as a retailer who is an innovative leader in the industry through marketing, merchandising and the promotion of beef.

SUPERVALU announced the launch of a premium USDA Choice Angus beef brand in May 2009, part of the company's comprehensive new beef program designed to position its stores as the unparalleled destination for fresh, quality beef. 
proven sales results.

Carey Otwell, Southern Family Markets; Ed Whatley, Alabama Cattlemen’s Association

Mid-size Retailer, Southern Family Markets


This Southern Family Markets (SFM) was recognized as the winner of the Retail Beef Backer Award in the midsize chain categry for their commitment to outstanding beef marketing and merchandising programs.

They have done an outstanding job of promoting beef throughout their locations, participating in several beef checkoff-funded programs such as Slice 'n Save, Bargain Beef Bundles and Beef Value Cuts.

David Marcin and Kevin Kelly,
Sendik's Food Markets

Independent Retailer, Sendik's Food Markets

Sendik’s Food Markets was awarded the 2009 Retail Beef Backer Award in the independent category for their commitment to outstanding beef marketing and merchandising programs.

Sendik’s Food Markets has been the source of the finest quality meats for four generations. Their mission is to “provide their customers with the best grocery shopping experience period.” Sendik’s has eight stores located in Milwaukee and Southeast Wisconsin.


Sendik's increased beef demand through several 2009 promotions including participation in beef checkoff-funded programs and promotions, introducing new cuts, utilizing the Recipes & Photography section and promoting their well-known varieties of lean ground beef and gourmet burgers.


Ashley Williams, North Carolina Cattlemen’s Beef Council; Bryan K. Blinson, North Carolina Cattlemen’s Beef Council; Jon Gardner, Harris Teeter Supermarkets; Luke LaPerriere, Harris Teeter Supermarkets

Large Chain Retailer, Harris Teeter Inc.

Harris Teeter won the 2009 Retail Beef Backer® Award in the large chain category. Headquartered in Matthews, NC, it employs more than 21,000 associates and has 194 stores in North and South Carolina, Virginia, Georgia, Tennessee, Maryland, Delaware, Florida and the District of Columbia. The company was recognized for their outstanding beef marketing and merchandising.

Harris Teeter participated in several beef checkoff-funded programs and also implemented their own retailer-initiated programs. Programs include a Summer Grilling Promotion, On-Pack Nutrition Labeling, Lean Section Pilot Test, Middle Meat Promotions, Holiday Roasts promotions and more!

This is the second time Harris Teeter has won a Beef Backer Award. They won in the chain category in 2007.

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