Summer Grilling Doesn’t Have to Take a Bite out of Your Customers' Wallets
Merchandise Opportunity Cuts
Posted to BeefRetail.org in conjunction with June 2010 issue of Retail Beef Blast.
This summer you may be faced with a dilemma. Customers are coming to your meat case looking for bargains, but wholesale beef prices will likely be higher than last summer. So while middle meat steaks have been available at great prices in recent months, you'll want to consider featuring a different set of cuts this summer to deliver the great value your customers are looking for.
After all, nothing is going to stop your customers' urges for beef on the grill this summer, so give them another delicious option – Opportunity Cuts. These cuts give you a great opportunity to offer a great value to your customers while boosting your bottom line and taking summer sales to the next level.
|
Top Opportunity Cuts for the Grill*
1. Beef Top Round Steak Boneless
2. Beef Chuck Under Blade Steak Boneless
3. Beef Round Tip Steak Boneless
4. Beef Rib Back Ribs Bone In
5. Beef Brisket Whole Boneless
*Source: FreshLook Marketing Beef Cuts
by pounds sold, 3rd Quarter 2009
ending 09/27/09
|
These cuts can be easy to prepare, great for entertaining and provide customers with some new ideas for the grill. Take a look at the Top Opportunity Cuts for the Grill from 3rd Quarter 2009 to get an idea of the cuts you should keep stocked during the next few months.
Here are a few merchandising ideas to make your customers aware of the opportunity with Opportunity Cuts:
 • Create recipe cards from the new Beef Recipes & Photography section. Try the Asian BBQ Steak which uses the Beef Top Round Steak Boneless or the Cumin Pepper-Rubbed Denver Cut Steak with Avocado Salsa Verde which uses the Beef Chuck Under Blade Steak Boneless (Denver Cut).
• Customers may be hesitant to try a new cut they have not prepared before. Set up a sample station at the meat department, or a grilling demonstration outside the store to let customers see and taste these cuts.
• Refer to the Beef Training Camp's Grilling section. Since many of these cuts are best when marinated, pass the marinating tips on page 5 to your customers.
Step up your game this summer by shining the spotlight on Opportunity Cuts!
Source: "Economist predicts record beef prices," Meatingplace, 04-27-2010.
|