Case Study: American Heart Association® Certification Program
Three Select-grade Top Sirloin beef cuts that meet USDA criteria for "extra-lean" and certified by the American Heart Association® to bear its Heart-Check mark were tested by the Beef Checkoff during an in-market test with two retailers, a middle-America grocery chain and a regional grocery chain across the Southeast, to gauge the impact of the program.
The result: Purchase intent and sales improved. Consumers were very receptive to the beef items that featured the Heart-Check mark on pack.
In-Store Program Execution
A full range of merchandising elements were implemented in the participating retail locations, including in-store radio announcements in one chain. Over 300 in-store intercept interviews were conducted to determine shoppers’ awareness of the program’s messages and merchandising elements. Purchase interest was also measured through an analysis of beef sales data provided by the two grocery chains
Please note that the Heart-Check Food Certification does not apply to recipes or links to other information] unless expressly stated. For more information, see the American Heart Association® nutrition guidelines at: heartcheckmark.org/guidelines.