Beef's Value to Retailers
10 Reasons Beef Boosts Sales
Research from leading industry sources show the value beef brings to the meat case. Here are the top 10 compelling facts on why beef is – and should continue to be – a focal point of every grocer’s meat department merchandising and marketing efforts.
- Beef leads meat-case sales, accounting for 51.1% of dollars sold (when excluding seafood purchases).
- Beef purchases make up 8% of total supermarket sales.
- Pound for pound, beef nets more sales than pork or chicken.
- Beef’s high turn rate improves cash flow. On average, beef sells within two weeks of an order’s receipt.
- Beef sales generate additional revenue by driving sales of complimentary products, like condiments and sides.
- 52% of households consume beef one to three times per week.
- Offering high quality meat is one of the most influential factors to consumer’s choice of shopping location. In fact, 66% of shoppers see it as “very important.”
- Beef is the most advertised protein at retail. With low prices top of mind, shoppers are paying attention to ad circulars now more than ever.
- 98% of retailers differentiate themselves through the quality and variety of their perishable stock. Beef, as a high-value perishable, plays a significant role is this strategy.
- Customer demand for great selection at retail has increased 5 points over last year. Beef has more cuts to offer than any other meat in the case.
Source: Beef’s Value to Retailers, Feb. 2012, funded by The Beef Checkoff.