Help Your Customers Find the Right Cuts for Easter and Passover

Posted to BeefRetail.org in conjunction with January 2010 issue of Retail Beef Blast.

The arrival of spring brings two religious holidays of great significance to your customers. Easter and Passover celebrations both involve ritual symbols and traditional family meals. Many of these celebratory dinners prominently feature beef. This spring, be prepared in the meat case with plenty of favorite beef cuts for both holidays. 

Easter
Easter Sunday is April 4, 2010. For a traditional Easter Sunday dinner, nothing beats a delicious roast. For customers planning a big family celebration, a beef roast is a great choice to feed a crowd, plus it's easy to round out the meal by adding vegetables to the roasting pan. Don't miss the opportunity to feature roasts in the meat case this holiday, plus provide easy roast recipes for customers. Ribeye Roast with Dijon Crust and Roasted Green Beans is a great one to suggest: succulent ribeye roast gets a big flavor boost from a spicy crust of Dijon mustard and crushed garlic croutons, which pairs beautifully with fresh green beans roasted in olive oil.

Take a look at the five top-selling Easter cuts for tips on what to stock in the meat case:

1. Beef Ribeye Roast Bone In
2. Beef Ribeye Steak Boneless
3. Beef Brisket Flat Roast Boneless
4. Beef Brisket Whole Boneless
5. Beef Round Bottom Roast Boneless

Source: FreshLook Marketing Beef 3-year average pound sales for weeks ending 04/08/07; 03/23/08; and 04/12/09.

Passover

Passover begins Tuesday, March 30, 2010. Brisket is a traditional favorite for the Passover Seder, and many Jewish families prepare treasured brisket recipes they have passed on for generations. Stock plenty of fresh brisket so your Jewish customers can continue their traditions this Passover.

Take a few easy extra steps to help your customers prepare for Passover:

• Make sure your Kosher brisket is clearly labeled so customers can find it easily.
• Many Jews celebrate with ritual meals on the first two nights of the holiday, so have an ample supply of brisket in the meat case for those preparing two Seder dinners.
• Make it convenient for those preparing for the holiday by merchandising with matzoh and Kosher red wine for the Seder table.

In addition to the brisket, consider other beef favorites for the Passover holiday. Here are the five top-selling cuts during Passover:

1. Beef Round Bottom Roast Boneless
2. Beef Ribeye Steak Boneless
3. Beef Chuck Under Blade Roast Boneless
4. Beef Round Top Steak Boneless
5. Beef Ribeye Steak Bone In

Source: FreshLook Marketing Beef 3-year average pound sales for weeks ending 04/01/07; 04/20/08; and 04/12/09.