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Consumer Grilling Insights
Poll shows beef is a must-have on consumers' summer shopping lists
The Beef Checkoff conducted a poll May 9-11 to understand consumers' plans for grilling this summer. The findings showed that Beef continues to be king of the grill and that consumers' love for steaks and burgers on the grill is unwavering.
The report showed:
Consumers are more likely to grill or eat beef than other proteins this Memorial Day.
Burgers are what consumers say they plan to eat or grill most this Memorial Day weekend, followed by Steak.
Millennials are more likely to be serving multiple options this Memorial Day as they say they’re likely to grill or eat multiple beef items such as burgers, steaks and hot dogs.
Consumer desire for beef this grilling season is higher than for other proteins.
Of the 46.3% of consumers looking forward to beef this summer grilling season, nearly 60% say they’re likely to try something new like a new spice, seasoning or marinade, or a new recipe or beef cut.
Source: Google Consumer Survey, May 9-13, 2015 and based on 1,205 online responses. Sample: National adult internet population