Making the local connection for shoppers

With 70 percent of consumers willing to pay more for local ingredients, it’s clear that shoppers are interested in knowing their foods’ origins – especially beef. Be a resource for shoppers and help connect them to the people who raise their food.

Here are just a few ways stores can help shoppers better understand where their beef comes from.

In-store :

  • Invite a rancher to participate in demos to chat with shoppers in an approachable environment as they try samples and can engage with shoppers one-on-one.
  • Showcase a “Rancher’s Favorite” beef recipe at the meat case or in demos.
  • Display point-of-sale signage with imagery of local beef ranchers. Include details like their operation’s name, ranch history and distance from the store to highlight local products.


  • Post a guest blog of a local beef farmer. Include photos of the ranch and tell a “day in the life” story. 
  • Host a live Q&A with ranchers and shoppers on your store’s Facebook or Twitter pages.
  • Encourage shoppers to ask questions about how beef is raised, but also tips on how to prepare and serve beef.
  • Include local farmers and ranchers in Facebook posts.
  • Create a board on Pinterest of local ranchers’ favorite beef dishes.
  • Follow local ranchers on Facebook, Twitter and Pinterest and repost and share their content with shoppers on your stores’ social media properties.

Enable store staff to be shoppers’ go-to experts on modern beef production

  • Coordinate a tour for staff of a local beef operation whether it’s a cow-calf operation, feedlot, or processing facility. Upon their return, encourage them to share their experience at a team meeting. 
  • Incorporate Beef Checkoff training programs into staff trainings:
    • Masters of Beef Advocacy: a self-directed online training program designed to equip beef producers and industry allies with the information they need to be everyday advocates for the beef industry.
    • Beef University: A customizable training resource with PowerPoints, talking points and videos that explain how beef is raised and sold from farm to fork. Available on an online platform that allows you to download, share and comment on materials.

Contact us to find out how to identify your local beef farmers and ranchers.

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