A.1.® & Anheuser-Busch® Team with Beef for Summer Grilling Promotions
The beef checkoff is again partnering with A.1. Steak Sauce and Marinades while forming a new partnership with Anheuser-Busch to encourage the incremental purchase of beef during the summer grilling season.
Promotional materials with both partners will include in-store displays and rolling racks including coupons for $1.00 off beef with the purchase of A.1. Steak Sauce and Marinades.
In addition, the companies have developed three brochures, each for a specific timeframe within the Summer Grilling Season. Each brochure includes coupons offering beef savings of either $2.00 off with the purchase of A.1. or $3.00 off with the purchase of A.1. and Anheuser-Busch products.
The first brochure will highlight the pre-Memorial Day timeframe and promote Michelob® beer as a great pairing for beef off the grill. The second brochure will highlight the 4th of July period of the summer, featuring Budweiser Select® as the perfect beer with which to celebrate 
America's independence. The third brochure for August and September will focus on Budweiser® and Bud Light® as the ultimate beef companions while grilling at tailgating events.
Contact your beverage manager to see when these displays will be in your stores. Then, work together to cross-promote the featured beer during the appropriate timeframe. Create signage that directs customers in the beer department to the meat case and vice versa. Stock your meat department with the featured beer as well. Stack cases of it in a pyramid to draw attention to your meat department, and include plenty of disposable party cups!