Beef Bursts on to the Summer Scene!
Merchandising for Independence Day
The summer is in full swing, and while your customers are settling into their summer grooves, your summer sales are just about to hit full stride. On the heels of beefy holidays like Memorial Day and Father's Day, Independence Day continues the beef holiday tradition. Read on to uncover new ideas and tips to help your beef sales sparkle all summer long.
Beef becomes a breath of cool, fresh air this summer when you merchandise it as a complete meal solution for your customers. Between summer camp, tennis lessons and the golf game, there's no time to waste once customers get to the store. Turn your meat case into a one-stop summer shop, and customers will keep coming back for more.
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Use the Anheuser-Busch® and A.1.® promotion booklets as inspiration. Choose a recipe from the Independence Day booklet, and collaborate with other departments in your store to merchandise around it, including everything down to utensils and plates. Advertise the "Complete Meal Solution" in your weekly ad, with the booklet’s coupon for beef prominently featured in your POS displays. Find out more on the Anheuser-Busch®/A.1.® promotion.
- Create a burger inspiration wall with your meat associates. Have them select up to 3 topper ingredients, plus their favorite A.1. Steak Sauce and a bread product, to create their favorite burger. Encourage them to be as creative or outrageous as possible. Take their photo with their ingredients, have them name the burger and list the items needed next to the photo. Post the photos and ingredient lists near the ground beef case to inspire your customers to create their best burgers yet!
Here's some inspiration for your staff, from the Burgerbase at BuildABetterBurger.com:
Don't forget to include these tasty morsels from the Anheuser-Busch®/A.1.® promotion booklets on your wall:
Speaking of ground beef, check out the table to see which ground beef category is the top seller nationally, and be sure to stock your shelves accordingly. Stay tuned later this summer for a total ground beef category breakdown.
Show your patriotism by dressing your meat department for the occasion! Hang American flags or red, white and blue streamers in your department, and encourage employees to dress in patriotic colors. Hang banners featuring slogans like "With Liberty and Burgers for All" or "Beef Sparkles on Independence Day". Catchy one-liners printed in bright colors grab customer attention and drive sales in your department.
To really get your customers cooking, remind them about the Sutter Home® Build A Better Burger® Recipe Contest. Last year's winner went home with $50,000 thanks to her Sweet-Hot Thai Burger Recipe, using ground chuck. Get more information on the promotion, including unique, mouth-watering recipes here.
Rescue your customers from burger boredom! Be their hero this Independence Day by offering the Perfect Burger Handout at the meat case. Complete with recipes and cooking tips, this handout will take all the guess work out of creating perfect burgers for their summer events.
While burgers are an Independence Day favorite, don't forget about other grilling top-sellers. Check out the top grilling cuts for your region, and make sure your case is well-stocked to meet all your customers' grilling needs.
Get creative this summer. When you manage to turn a trip to the grocery store into more than just a chore, it keeps your customers coming back for more.