Create a party at your meat case!
Celebrate Beef Month with these merchandising tips.
· Use a beef month logo in your ads and point-of-sale (one of ours or create your own).
· Create a month-long celebration with beef as the A Feature each week. Offer customers tasty recipes and samples. Merchandise with your employees' favoite sauces, marinades and rubs.
· Contact your State Beef Council for names of local beef producers you could honor in your ads and at the meat case.
· Create an enticing Ground Beef display with pictures of whet-your-appetite burgers from the Beef and Veal Ad Planner.
· Host a grilling party at the meat case. Put a steak on an indoor electric grill to create the mouth watering aroma that will have shoppers following their nose straight to your meat case. Use a demonstrator to offer samples of the featured beef cut.
· Invite a local chef to conduct short “How to grill the perfect steak” demonstrations at the meat case.
· Sponsor an in-store blood drive to draw the community into your department. Hand out beef jerky to bolster customers' energy, and use a catchy slogan like “Beef up the Blood Supply”.
· Sponsor a night at a minor league sports team’s home game. Tie free tickets to purchase of $X of beef.
· For more merchandising ideas, check out the recent issues of the Retail Beef Blast.