Beef Drafts Powerful Partners for Winning Tailgating Season

As the summer begins to draw to a close, Beef's partnerships are just hitting their stride. Customers are sure to put beef on their team when they catch a glimpse of the promotional materials created as a result of these powerful partnerships.

The Summer Grilling campaign's final play of 2008 is the last Anheuser-Busch® and A.1.® Steak Sauce and Marinades booklet that features Budweiser®, Bud Light® and beef recipes appropriate for the tailgating season. Customers will appreciate the instantly redeemable coupons inside and will love the tasty recipes that will get their tailgate parties cookin'!

Once the Sutter Home® Build A Better Burger® promotion wraps up this month (entries are accepted through August 18), Beef continues the partnership by joining Sutter Home to bring an additional tailgating promotion into the game. The new promotion encourages customers to "Get Your Game On" with large creative displays that feature beef burgers, beef kabobs, Sutter Home wines and instantly coupons. Get your tailgating game plans ready to tie into this promotion, beginning September 2008 and running through February 2009. Be sure to ask your store's beverage manager when they will be receiving the promotional materials so you can tie in.

To ensure the sports fans in your store have everything they need to create the perfect tailgating party, stock plenty of party essentials in your meat department. Other merchandising ideas:

  • Decorate! We say it all the time, but bright colors and unusual displays are one of the easiest and most cost-effective ways to draw customers into your department. If your area doesn't have a professional team, decorate with the colors of local colleges or high-schools. Use one school per month, or mix them together to create an eye-catching display of team spirit!

  • Create "Team Beef" signage that emphasizes the benefits of the 29 lean cuts. Those same benefits are even more important for athletes, no matter what sport they're playing. Use slogans like "Score Big with Beef" or "Beef is the Quarterback of a Healthy Meal" to get customers excited about healthy, beefy dishes.

  • Check out the tailgating promotion that helped Harris Teeter score a touchdown and win a Beef Backer Award. Major industry partnerships, like the ones above, as well as relationships each store initiates, ensures that everyone wins.

  • Allow your employees to wear their favorite team's jersey or tee shirt on game days to create a party atmosphere. No matter how you dress it up, beef's tailgating promotions are sure to score big this fall!

Take advantage of these industry partnerships and make sure you put beef in the game this fall!

For more information, contact us.

     

    Funded by The Beef Checkoff
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