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Guide to Beef Nutrition Messages
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Where can I effectively use these messages?
- Tag Lines - Use in promotional materials in which size limits prevent including Structure Function Claims or further editorial content
- Nutrient Content Claims - Use either in conjunction with the Structure/Function Statements or by themselves on on-pack labels and in Point-of-Sale materials, consumer brochures and other materials where space allows.
- On-Pack Label Messages - Use on on-pack labels.
- Structure Function Statements - Use in Point-of-Sale materials, consumer brochures and other materials where space allows.
- Editorial Content - Use in consumer brochures, retailer magazines and other materials where space allows.
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When merchandising and advertising beef to your customers, it's important to use nutrition messages that will resonate well with them and help them realize that beef is a high-quality protein that can be part of a healthy, balanced diet.
Once you have implemented on-pack nutrition facts panels, you can effectively use tag lines, nutrient content claims, on-pack label messages, structure function statements and editorial content, to will drive home the messages of beef nutrition to your customers and drive beef sales.
When considering which messages to use when communicating to your customers, consider that the protein and lean messages will be extremely effective in most merchandising and advertising opportunities, while iron and zinc messages are most effective during specific seasons - iron during back-to-school season, and zinc during cold and flu season.
Use lean messaging only when merchandising or advertising one or more of the 29 lean beef cuts.
Tag Lines
- Discover the Power of Protein in the Land of Lean Beef
- Discover the Power of Protein
Nutrient Content Claims
- Beef is an excellent source of protein.
- Beef is an excellent source of zinc.
- Beef is an excellent source of vitamin B12.
- Beef is a good source of vitamin B6.
- Beef is a good source of B-vitamins.
- Beef is a good source of iron.
On-Pack Label Messages
- Protein
- Beef's protein helps you maintain healthy muscles.
- Beef's protein helps you maintain a healthy weight.
- Lean
- Go lean with protein.
- Discover delicious lean beef.
- Savor the flavor of lean beef.
- A serving of lean beef has less than 180 calories per serving.
- A serving of lean beef has less than 10 grams of total fat.
- A serving of lean beef has less than 95 mg of cholesterol.
Structure Function Statements
- Protein
- The protein in beef helps build and maintain healthy muscles.
- The protein in beef helps build and maintain healthy muscles and bones.
- The protein in beef helps your body maintain a healthy weight.
- The protein in beef acts as a building block for muscles, which helps your metabolism.
- Protein + Lean
- The protein in lean beef helps build and maintain healthy muscles.
- The protein in beef helps build and maintain healthy muscles and bones.
- The protein in lean beef helps your body maintain a healthy weight.
- The protein in lean beef acts as a building block for muscles, which helps your metabolism.
- Naturally Rich Source of Essential Nutrients
- Iron
- The iron in beef is important to the mental development in children.
- The iron in beef helps give you energy for daily activities.
- B-Vitamins
- The B-vitamins in beef help your body turn food into energy.
- Zinc
- The zinc in beef helps maintain a healthy immune system.
- The zinc in beef helps your body fight colds and flu.
Editorial Content
- Protein
- Studies indicate that protein is more satisfying than carbohydrates, and can help people lose or maintain weight.
- Research shows protein intake builds muscle strength and metabolism, and a protein-rich diet can help maintain muscle mass while burning fat. In fact, the benefits of muscle mass development and metabolism go beyond body strength and may play a critical role in the prevention of many chronic diseases, such as type-2 diabetes and osteoporosis.
- Exercise is more effective when coupled with a moderately high-protein diet.
- A 3-ounce serving of lean beef (179 calories) contains about the same amount of protein as a serving (1½ cups) of legumes (an average of 360 calories) - but in half the calories.
- Lean
- There are 29 cuts of beef that meet government guidelines for lean. These 29 cuts all have less than 10 grams of total fat, 4.5 grams or less of saturated fat and less than 95 milligrams of cholesterol per 3-ounce serving and per 100 grams.
- Lean beef is a complete high-quality protein that contains all the essential amino acids your body needs to build and maintain muscle mass.
- Protein + Lean
- Studies indicate that the protein found in lean beef is more satisfying than carbohydrates, and can help people lose or maintain weight.
- A 3-ounce serving of lean beef (179 calories) contains about the same amount of protein as a serving (1½ cups) of legumes (an average of 360 calories) - but in half the calories.
- There are 29 cuts of beef that meet government guidelines for lean. These 29 cuts all provide 51 percent of the recommended daily value of protein and have less than 10 grams of total fat, 4.5 grams or less of saturated fat and less than 95 milligrams of cholesterol per 3-ounce serving and per 100 grams.
- Lean beef is a complete high-quality protein that contains all the essential amino acids your body needs to build and maintain muscle mass. The benefits of muscle mass development and metabolism go beyond body strength and may play a critical role in the prevention of many chronic diseases, such as type-2 diabetes and osteoporosis.
- Naturally Rich Source of Essential Nutrients
- Beef is a naturally rich source of nine essential nutrients that are needed for a healthy, active lifestyle. On average, one 3-ounce serving of lean beef provides only 179 calories and is an excellent source of: protein, zinc, vitamin B12, selenium and phosphorous, and a good source of: niacin, vitamin B6, iron and riboflavin.
- A 3-ounce serving of lean beef (179 calories) contains:
- The same amount of zinc as 15 (3-ounce) servings of salmon.
- The same amount of vitamin B12 as 7 (3-ounce) skinless chicken breasts.
- The same amount of iron as 3 cups of raw spinach.
- The same amount of riboflavin as 5 ½ (3-ounce) servings of tuna meat.
- The same amount of vitamin B6 as 5 cups raw spinach.
- A 3-ounce serving of lean beef is a nutrient powerhouse compared to the same size serving of skinless chicken. Beef's leanest cuts have seven times more vitamin B12, six times more zinc and three times more iron than the same size serving of a skinless chicken breast.
- Beef is the food supply's most easily absorbed source of iron and zinc.
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