Retail Beef Sales by Production Claims

Click below to download and view charts that give you a more detailed look at the volume and dollar sales of beef sold in retail with various production claims over the past five years. Contact us with any questions about this data.

Sales by Volume/Lbs   Sales in Dollars 
        
View the full chart    View the full chart  

 

How to Read These Charts

  • The year shown along the bottom of the chart indicates the first quarter of that year
    • For example, “2015” marks the first quarter of 2015
  • The brown line indicates the percent of beef sold in retail with one of the noted production claims
  • Both charts contain two different vertical axes (measures):
  • Left axis: measures dollars or pounds sold per quarter for each production claim or each production claim combination (solid or hashed fill) 
    • For example, on the volume (pounds) chart, in the 4th quarter of 2015, 25.9 million pounds of Naturally Raised beef was sold
  • Right axis: measures the share of total beef sold (by dollars or pounds) of all of these claims combined 
    • For example, on the volume (pounds) chart, in the 4th quarter of 2015, the beef carrying all of these production claims totaled 3.5% of total beef pounds sold
  • Beef that carries multiple claims is noted by the color and pattern of both claims 
    • For example, Naturally Raised, Grass Fed beef is the portion that is yellow (Naturally Raised) overlaid by the blue cross-hatch (Grass Fed)
  • For additional information, please contact us
    • (Note: The volume or dollars of “No Antibiotics, No Hormones, Grass Fed” is too small to be visible on these charts)

Selected Production Claim Definitions

  • Naturally Raised: Raised entirely without growth promotants (including hormones) and antibiotics, and has never been fed animal by-products
  • Organic:Animals raised with 100% organic feed; provided with access to the outdoors; no antibiotics, growth hormones, GMOs, ionizing radiation, or sewage sludge in production and handling
  • No Antibiotics includes the following:
    • No Antibiotics Used: Product raised solely without antibiotics
    • Not Fed Antibiotics: Product raised without feeding sub-therapeutic levels of antibiotics 
  • No Hormones includes the following: 
    • Not Fed Hormones – Product raised without administering any hormones through feedstuffs
    • No Hormones Used – Product raised solely without administering supplemental hormones
  • Grass Fed – Livestock raised on grass diet throughout life cycle. (Also referred to as Grass Finished)

(Note: Beef that carries multiple claims, such as “Organic, Grass Fed” would meet both the Organic and Grass Fed definitions above) 

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