Who’s eating what?
Do you really know what your customers are buying? Chances are, their buying habits follow national trends:
-
Ground beef consumption peaks between ages 6-12, declining steadily until age 65+.
-
Steak consumption rises through your shopper’s life, peaking among the 55-64 year olds.
-
Roast consumption rises steadily with age, then stabilizes at 55+.
-
On an annual basis, 60% of eatings are ground beef, 21% are steaks and 9% are roasts.
View the complete results of the study here.
Here are some ideas on how you can use this information to your advantage:
-
Survey your customer base.
-
Set your product mix based on your customer base.
-
Offer specials that appeal to the customer groups you are wanting to attract.
Contact us for more information on this study or other beef checkoff-funded research.
Source: Consumption Patterns for In-Home Beef 1997-2006, Conducted by The NPD Group’s National Eating Trends Service, funded by the Cattlemen’s Beef Board. Information based on eatings over an average two week period.