Convenience Section Shows Significant Growth
Customers are shopping more and more for items that involve less preparation, and recent ACNielsen data show that the search for quick and easy meals is often ending in the convenience section of the meat case. Dollar and unit sales of refrigerated entrees grew tremendously in 2006, rising over 9% and 7% respectively versus year ago, compared to the 0.3% growth of total meat dollar sales over the same period*.
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Take a look at the convenience section of your meat case. Is it properly stocked? Have you maximized your profits according to this trend?
Beef is a leader among proteins in the refrigerated entrée category. To see results in your bottom line, stock your case with these top refrigerated beef items, based on sales:
- Pot Roast
- Beef Tips with Gravy
- Seasoned Ground Beef with Sauce
- Seasoned Beef Patties
- Shredded Beef
- Beef Stew
- Beef Casserole
- Beef Tamale
- Beef Backribs with Barbecue Sauce
- Beef Fajita
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