Fresh Data Shows Trend in Natural/Organic Beef Category
Niche Category Becoming More Relevant (see data)
You may be hearing two words more and more lately from your colleagues and customers: "natural" and "organic." What do they really mean? What do they mean to you and your bottom line?
What does natural mean?
Beef labeled as "natural" is currently defined by the USDA:
• Minimally processed
• Contains no additives
Based on this definition, any beef that does not have an ingredient label can be labeled as "natural." This definition is currently under review by the USDA. We will update this definition as soon as a new definition is available.
Many products labeled "natural" today go beyond the requirements and include additional claims relative to the use of hormones, antibiotics, vegetarian feed or free range.
What does organic mean?
Beef labeled as "certified organic" must meet USDA National Organic Program standards:
• 100% organic feed
• Never administered hormones or antibiotics
• Access to pasture
What do these words mean to your bottom line?