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Shopping for Ground Beef
New market research sheds light on how consumers select their ground beef, from planning to purchase. Leverage these valuable insights to make the most of your ground beef merchandising, and market to shoppers who are making purchase decisions in-store, buying in bulk or looking for convenience options.
Do shoppers pre-plan or make decisions at the meat case?
Two-thirds of shoppers are making their meat purchase decisions in-store. Appeal to these shoppers by keeping the meat case organized and well-stocked and by providing clear, in-store sale signage.
How much ground beef are shoppers buying per trip?
Consumers purchase behavior is fairly evenly split among number of pounds of ground beef they purchase at one time. Appeal to shoppers by offering a variety of packaged ground beef sizes in the meat case. Larger packages with lower per-pound cost will appeal to shoppers looking to stock up and save, while smaller packages will attract shoppers looking for tonight’s convenient dinner solution or a lower per-package cost.
What labeling or grading designations appeal the most to shoppers?
Certain designations on beef can make beef more appealing to consumers. Overall, the most shoppers rank the following as the “must-have features” for purchase consideration.
Subprimal identification and environmentally friendly/locally raised designations are of moderate interest to consumers; blends and different grinds are of the least interest to consumers.
Source: Ground Beef Answers, funded by the Beef Checkoff, March 2014.
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