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By 2020, Millennials over 25 will represent almost 20% of the population, up from 5% in 2010.

 

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May 14, 2013
New "BEEF. It's What's for Dinner." Ad Campaign Premieres - The new consumer advertising campaign targets the next generation of beef eaters with a thought provoking message. The iconic campaign drives shoppers to the meat case with sizzling photos and recipes that emphasize beef's taste and nutrition. more >

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