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2015 Consumer Beef Index
Eight Years of Data Informs on Key Trends
The Beef Checkoff has conducted the Consumer Beef Index (CBI) semi-annually since 2007 to track consumer perceptions of beef and identify beef consumption trends.
Consumers eat beef regularly
Consumers say beef is “worth it”
Beef perception is positive
And they are planning to consume more beef
Source: All statistics and information are from the Consumer Beef Index (CBI), March 2015, funded by The Beef Checkoff.
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