7_16 Top Line Final.pdf

Monthly Sales and Featuring Summary Reports

Use these monthly reports to stay on top of meat industry trends and benchmark your meat department’s performance. This data gives you the most accurate view of consumer demand and prices since it’s based solely on scanner data, meaning the actual prices consumers are paying at the point-of-sale at stores across the U.S.

Complete with commentary to provide insight on the numbers, these reports outline beef’s Total U.S. dollar and pound performance, average price, and ad features compared to the other proteins in your meat case for the latest month, quarter and year.

****Beginning April 2013, the Top Line Sales and Featuring Report includes updates to the source of retail scanner data being reported. In addition to traditional grocery stores, the data set now includes select supercenters and club stores. There has also been a shift in dates to better align the reporting periods with month end. Past reports are all updated as well.****

Click on the corresponding folder below for the month you wish to view. The highlighted folder indicates the most up-to- date report. 

For previous years' reports, please contact us at RetailMarketing@Beef.org.
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