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Get in the Game with Beef Training Camp
 What is Beef Training Camp?
Beef Training Camp is a comprehensive training program designed to educate your meat department staff on the a-to-z’s of beef. Whether you’re a small local chain or a large national company, Beef Training Camp provides the tools to meet your needs.
Beef Training Camp was created by the beef experts from the National Cattlemen’s Beef Association (NCBA), with funding from America’s Beef Producers through the Cattlemen’s Beef Board.
Why should I or my associates participate in Beef Training Camp?
Beef Training Camp is sure to give you a competitive edge at the meat case. In today’s retail world, consumers have more choices than ever before. This means that consumers have more questions than ever. Is your staff prepared to answer customer questions about hormones, antibiotics, BSE, storage or the best cooking method for specific beef cuts? |
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 Give your staff the tools they need to break out of the backroom and effectively answer all customer questions and merchandise all the beef cuts in your case.
Beef Training Camp goes beyond the basics on topics such as:
• Customer Service
• Preparation and Cooking Methods
• Meal Planning
• Beef Value Cuts
• Quality Grades
• Ground Beef Applications
• Industry Issues |
 When time allows, Beef Training Camp offers the opportunity for attendees to “learn by doing,” as they participate in cooking demonstrations. Participants then get to enjoy the food they prepare. These demonstrations are extremely effective, as they help attendees gain a deeper understanding of beef and how their customers can enjoy it.
What are others saying about Beef Training Camp?
“Thank you for putting on the [Beef Training Camp]. I thought it was well-planned and well-presented. I was most impressed with the positioning on the petite tender cut. I’ve always used this muscle for cube steaks and stew meat. When I returned to the store we did some testing on the muscle, and it is as good and tender as they touted it to be. Our best bet to sell these will be when we are running shoulder cuts on sale. Also, the flat iron steak demo and lunch were excellent!”
- Chris Linford, Dan’s Foods, Layton, UT |
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“The customer service presentation was captivating. It delivered a powerful message that will help all 22 attendees grow their businesses if they follow the blueprint that the presenter laid out.”
- Doug Lange, Wakefern
Here’s what some other attendees are saying:
“Loved the session! I feel this training will truly improve our associates’ open dialogue with customers.”
“The presentation was informative and fun.”
“I now feel very well informed on beef industry issues. I also am now much more confident to address customer questions and concerns.” |
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 How can I or my associates participate in Beef Training Camp?
If you are interested in facilitating or attending a Beef Training Camp session, please contact your Retail Marketing Manager or State Beef Council. Topics and activities can be tailored to address your store’s particular challenges. |
Beef Training Camp Manual Contents
Beef Industry Trends
Beef Consumer Trends
Glossary
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