BeefRetail.com is shutting down at the end of September and will redirect to the new BeefItsWhatsForDinner.com, a consolidated site for consumers and supply chain professionals. The Wholesale Price Update will make the move to the new site, while other market intelligence charts will be replaced with a timely analysis of the latest sales data.
Four Steps to Prepare Your Meat Case for the Holidays
Shoppers are more likely to turn to the service counter as they start planning for holiday gatherings and special occasion meals, and they’re looking to beef for their celebrations. Ensure that your meat department is prepared for the Q4 boost in beef demand by following these proven merchandising techniques.
1. Feature beef in weekly ad activity
Beef accounts for more than 50% of total meat department sales, and research shows that advertised specials draw even more shopper attention to the meat case. In fact, featuring beef increases sales, even if the price shown isn’t a sale price.
2. Stock the cuts your shoppers want
Increased beef sales will improve cash flow during the prime holiday time. To help, we have data on the most popular cuts by region and time of year, and merchandising materials to promote beef’s most convenient cuts. Review these reports to find out what beef cuts will sell best for your store.
3. Raise Roasting Confidence
Shoppers find roasting intimidating, while others simply need inspiration. Offer roasting tips and new recipes at your meat counter to increase consumers’ roasting confidence.
4. Align meat department goals with shopper communications plans
As shoppers turn to in-store magazines, social media and promotional events for holiday home-cooking tips, you can boost sales by making sure beef is top of mind before they even reach the meat case. Partnering with your store’s communications and marketing department will help align your meat department goals with the tactics being used to reach customers.
Contact our Account Development Manager to discuss how the Beef Checkoff can support you with articles, images, social media content, and other plans.
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